At point-of-sale touchpoints ( when a consumer pays in-person ) in organizations across the nation, consumers have gradually learned the new march of inserting their credit cards, preferably than swiping. however, as consumers adjust to this new means to pay, they are frequently bombarded with a message telling them the antonym : “ Chip function unavailable. Please swipe card. ” They ’ re seeing this confuse message because, though the business purchased an EMV-enabled card device, they distillery can not accept EMV transactions .
Remind Me What EMV Is Again:
EMV ( short-change for Europay, MasterCard and Visa ), a global standard for authenticating chip-based debit and credit poster transactions, is very effective in preventing card-present fraud. In October 2015, the major processing banks implemented a careen that transferred fraud liability to merchants who accept deceitful chip menu transactions, unless they use EMV-capable point of sale ( POS ) devices. This fraud liability impacts healthcare organizations as well. After the liability shift, millions of merchants, including healthcare providers, reacted by purchasing new card reader devices that could support EMV transactions. According to Visa, there are 1.46 million chip-enabled business across the U.S .
So, Why Are Consumers Still Asked to Swipe so Often?

When consumers visit retailers, they frequently see a post-it note or some kind of admonitory over the chip card cut-in time slot that says “ Please swipe. ” Why is that ?
emv swipe device
The world is that EMV is hard. There are enough of expensive devices available for purchase that support chip card transactions, but having an EMV-capable device is not enough to actually process EMV transactions. Your merchant processing solution needs to be able to support EMV as well. In order to do thus, your seller needs to become EMV-certified with every central processing unit they work with, every card brand and every device they offer. not only is the authentication process unmanageable and time-consuming, it besides costs hundreds of thousands of dollars each time a seller goes through the serve. ultimately, a set of roadblocks can pop up, normally as a result of handoffs between your gateway, central processing unit and acquirer .
Does That Mean I’m Stuck Without EMV?
To a certain degree, healthcare organizations are at the mercifulness of their seller ’ second timeline to offer EMV. however, you do have control over the choice of a full push-down storage seller .
What Does “Full Stack” Mean?
Full push-down list means a one chopine that has ownership and accountability of the end-to-end healthcare payments infrastructure, from the luff where you capture requital data through the fund, colonization and reconciliation .
Achieving a broad batch solution on a individual platform is a major investment, and can ’ thyroxine be achieved through mergers, acquisitions or circuit board solutions from multiple vendors .
For the latest payment innovations, like EMV and Apple Pay, a wax stack seller is able to deliver faster and easier, because they are accountable for every nibble of that transaction.

So, “Full Stack” Goes Beyond EMV?
Yes. A full stack seller eliminates the handoffs between acquirers, gateways and processors because it manages all of these functions on a single platform. This means fewer road blocks and diversions to deliver requital innovations, like EMV, Apple Pay and beyond. Keep in heed that EMV and Apple Pay aren ’ t the only areas where a non-full stack seller can fall buttocks. There ’ sulfur more at stake .
security system Risks and Costs
When multiple vendors touch a transaction, there are more likely bankruptcy points, as handoffs between vendors significantly increase security risks. PCI scope besides increases, because the more vendors involved in a requital transaction, the more setting there is that has to be assessed. The PCI submission burden that results when relying on multiple vendors can cost healthcare organizations hundreds of thousands to even millions of dollars each year. Furthermore, reducing PCI setting becomes about impossible when multiple vendors are creditworthy for different pieces of the requital transaction .
instability
lack of ownership of the throughout payment work leads to accountability gaps when issues arise. For exercise, what happens with chargebacks or returns ? Who has visibility into payment issues at any distributor point in the requital process ? Is it the bank ? The gateway ? Do you have visibility into the issue ? Since a wax stack seller has full accountability for the throughout payment process, they have full visibility into every requital transaction, and can offer the same visibility to their healthcare providers. With non-full batch vendors, providers may find themselves making multiple earphone calls trying to track down any one of the number of vendors involved at each step of a transaction .
inefficiency
Think about all the payment channels that providers need to support in order to collect from patients : phone, on-line, orient of service, mail, bank bill pay, etc. How many vendors do you work with to support all of these channels ? Chances are, if you ’ rhenium not using the lapp, full stack seller, then you are wasting a fortune of meter reconciling payments that come through each of those unlike channels .
Poor Consumer Experience

Consumers are exposed to fresh and commodious payment capabilities in other industries, and much wish to have the same convenient experiences in healthcare vitamin a well. Every time a healthcare arrangement can not deliver on a modern payment channel like EMV and Apple Pay, the affected role payment experience is damaged. When a consumer wants to use their preferable payment method but they ’ re forced to dig into their pocket and pull out their back-up choice, this is a negative experience. This is significant because the consumer perspective can have a great impact beyond the individual affected role kinship with a healthcare organization. According to the Hospital Consumer Assessment of Healthcare Providers and Systems ( HCAHPS ) patient atonement survey, patients are five times more probable to recommend a healthcare organization when they have a positive payment experience .

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