When CSID first came to INK, it was in a tough side. As is common in the cybersecurity space, CSID was doing capture make behind the scenes, but it couldn ’ t parcel any details. CSID ’ s engineering scoured the dark network for stolen personal credentials and then alerted the true owner through a assortment of services. But because of the sensitivity of this work, they did not want exposure around how their engineering worked. In other words, a traditional technical school media relations approach was out of the question .
even therefore, INK was even responsible for building trade name awareness and positioning the company as a leader in identity security and management. We decided to focus on a multi-channel plan leverage CSID ’ s expert cognition and insights through a variety of data-driven content positioned to answer the questions and concerns of targeted customer groups. Five years former, CSID was part of credit colossus Experian Partner Solutions .

“INK helped us to build CSID’s brand value leading up to acquisition by Experian through excellent thought leadership and data-driven content. ”

cody Gredler
conductor of Marketing and Communications, CSID

Protecting the Secret Sauce

At the begin of our partnership, CSID was in a high-growth stage, which brought hard-hitting client engagements and goals. CSID was working with companies to solve issues making national ( and international ) headlines but couldn ’ metric ton discuss any of it, making increasing sword awareness and customer acquisition challenging to say the least .
CSID besides had to get the attention of stakeholders and think leaders, a unmanageable feat in the highly-skeptical, oversaturated cybersecurity distance. To create unique, compelling contented to boost mark awareness and market position for CSID, INK turned to research .

Writing Our Own Story

INK began by conducting audience research and analyzing CSID ’ s data from the blue web. We then supplemented these findings with custom view research. After compiling the datum, we crafted strategic contentedness marketing and thought leadership campaigns .
Our team transformed data into white papers, blogs, infographics, and even a podcast series. We wrote bylines for Entrepreneur and HuffPost in a linear column and used our data-driven approach to secure high-profile speak opportunities at events like SXSW .
In addition to sharing via social channels, we besides shared our findings with analysts and non-profits, giving our data evening greater robustness. By developing lead genesis get forms and hosting webinars with relevant industry experts, INK continued to help CSID shape their data and adept insight into think leadership and brand awareness .

Information Sells

The campaign we created for CSID focused on “ white space, ” or topics lacking data. These topics included SMB security threats and child identity larceny. Through the ability of data-driven storytelling, CSID ’ sulfur brand awareness grew, relationships developed and strengthened, and customers and partners turned to CSID as a leader .
Data was the drive violence behind build up post awareness for CSID. We used research to illustrate the party ’ mho expertness and its singular value. We were able to give CSID a strong and credible voice in an environment that had previously stifled it. Our efforts helped position the company for a successful learning in 2016, making CSID now depart of Experian Partner Solutions .


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