Japan Travel Fair: A Gateway to Rediscovering Japan’s Splendors

luna park japan travel fair

Connecting Travelers and Operators at the Japan Travel Fair

Japan National Tourism Organization (JNTO) has taken a momentous step towards rekindling the allure of this captivating country with its first-ever Japan Travel Fair. Two days of immersive experiences unfolded at Sydney’s iconic Luna Park, where 18 esteemed travel operators showcased the wonders of Japan. In addition to this groundbreaking event, JNTO’s annual Japan Roadshow toured through Sydney, Melbourne, and Brisbane, strengthening the bond between the travel industry and Japan enthusiasts.

Unveiling the Japan Travel Fair

The Japan Travel Fair, held on the 4th and 5th of February, witnessed an astounding turnout, with over 7,500 visitors from Sydney alone. This consumer-focused travel expo, organized by JNTO Sydney, served as a platform for travelers to plan their next unforgettable journey to Japan. Yoko Tanaka, the Executive Director of JNTO Sydney, expressed her enthusiasm for the fair, stating, “We aim to continue to encourage travel to Japan and highlight the attractions and experiences of each region.”

JNTO Sydney Executive Director Yoko Tanaka

Tanaka further added, “With the Japan border fully open, people’s passion for visiting Japan has been well and truly revived. I am thrilled that we were able to organize the Japan Travel Fair and invite so many Japan-loving travelers to learn more about what’s on offer.” These sentiments truly capture the resounding excitement and eagerness surrounding Japan’s resurgence as a premier travel destination.

A Cultural Extravaganza

The Japan Travel Fair showcased not only the latest travel ideas and itineraries but also a plethora of cultural workshops and performances. Attendees were treated to captivating displays of calligraphy, traditional dance performances from Okinawa and Kuroishi, and thrilling demonstrations of samurai swordsmanship and karate. The event was further embellished by the presence of Australian celebrity chef Adam Liaw, who engaged the guests in a Japan-themed Q&A session.

Cultural performance at the Japan Travel Fair

Igniting Partnerships at the Japan Roadshow

The annual Japan Roadshow, an integral part of JNTO’s efforts, brought together over 210 travel advisors and buyers with Japan specialists in Sydney, Melbourne, and Brisbane. As Australia’s largest Japan travel and tourism B2B event, the roadshow boasted an impressive lineup of participants. From Japanese local government representatives and accommodation providers to tour operators, DMCs, and air and rail partners, the event successfully showcased the diversity and richness of Japan’s tourism offerings. Among the esteemed participants were reputable brands such as Club Med, Hoshino Resorts TOMAMU, and ANA – All Nippon Airways.

Japan Roadshow. L-R: Mari Miwa (G.E.T Educational Tours), Sally Miles (JNTO) and Anne-Marie Mitchell (G.E.T Educational Tours).

Expanding Horizons and Creating Unforgettable Experiences

The Japan Roadshow not only provided a platform for networking and collaboration but also served as a conduit for the sharing of valuable information. Yoko Tanaka emphasized the goal of the roadshow, stating, “Our goal with this year’s roadshow events was to provide the industry with information to help attract more Australians to Japan as well as highlight exciting and unique experiences that will encourage travelers to stay longer and create holidays full of activities that are exclusive to Japan.” The roadshow enabled the industry to stay up-to-date with the latest offerings in Japan, allowing them to meet new partners and explore new possibilities.

A Bright Future for Japanese Tourism

The Japan Travel Fair and the Japan Roadshow represent a significant milestone in the tourism industry’s revitalization efforts after the challenges posed by the pandemic. With Japan fully open and welcoming visitors, the fair and roadshow have become beacons of hope, reigniting the passion for exploring the myriad wonders that Japan has to offer. As Japan continues to evolve and innovate, it has become an even more enticing destination for travelers seeking unique experiences, rich culture, and unparalleled beauty.

To find out more about the enchanting world of Japan and its captivating destinations, visit japan.travel.

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