In order to scale and avoid handling inbound partner requests one at a time, many mature partner programs will have a dedicated web site for potential distribution channel, integration, and agency partners ( among others ) to learn more about joining their spouse ecosystem.

If you ’ re thinking about creating or updating your collaborator page it helps to know what early members of the partner ecosystem are including on their pages. Let ’ s do a promptly review, with examples :

Partner page redesign checklist:

We ’ ve reviewed dozens of partner pages and most contain the same major elements :

associate to apply for partnership

“>
typically, the primary CTA on a spouse foliate is a link to a human body or electronic mail address that allows the drug user to get the attention of the partnerships team. The model above, from Voxy, scrolls the human body elsewhere on the page .

Sub pages for resellers, integration, etc.

“ Partnership ” has varying meanings, so path your visitor to the right invest. Most collaborator pages, like Chargify above, have sub pages for each kind of partnership they offer, which helps you sort through the chaos and all of the different name conventions. now if we could precisely do something about those speculate titles …

JOIN US ON CROSSBEAM Button

trave customers, like our friends at Clearbit, can offer an easy manner for partners to connect with them on Crossbeam and start sharing data overlaps — it ’ south perfect for super-fast partner vet and onboarding. Learn how to get your own button hera .

Case Studies and News

normally a fertilize from a selling web log, many spouse pages surface extra details about their partner programs, like Mixpanel does above.

List of logos of existing partners and integrations

There are three kinds of social proof on collaborator pages. One approach, like the above case from Shutterstock, is to include the son of big partners. Another is…

Testimonials from partners with headshots

Your partner page is a sales page — and a dear sales page offers testimonials from customers, like Intercom does above. The third approach is…

video TESTIMONIAls from partners

Some partner pages—like KnowBe4, DropBox, and Mailchimp —feature video testimonials with partners sharing stories about how the partnership helped grow their business .
On Mailchimp ’ mho agency partner page, its agency partners rave over benefits like getting access to priority support, gaining brand exposure, and acquiring more leads .

list of partner benefits

many partner pages, like Datadog, use icons to call out a list of unique benefits for their partner program. The benefits vary by partnership type, but typically include access to the partner ’ south audience, market and dev support, and some kind of tax income share.

Partner TiErS 

Larger spouse programs like Zapier above, have to prioritize resources. As a solution, they much feature their partner tiers to incentivize partners and allow them to focus on top acting partnerships.

Link to the partner portal

Some partner programs combine their partner portal site logarithm in with their spouse marketing pages like Looker .

The gallery:

thus to help spur your resource and give you batch of links to plowshare with your design team, we present our ever-updating tilt of partner pages. Take a walk with us…

Finally, A Conference For You

For 48 hours, 200+ partnership practitioners will be networking, engaging in actionable workshops, and building communities for the long haul.

Your prospective partners will be there. Will you?

Learn More About Supernode