The Must-Attend European Travel Industry Fairs in 2023

travel expo in europe 2023

The world of tourism and leisure activities is constantly evolving. Staying up to date with the latest trends is crucial for professionals in the industry. That’s where travel fairs and exhibitions come in. They offer a great opportunity to explore new destinations, products, and technologies from all over the world. Additionally, these events allow professionals to connect with peers and thought leaders.

In this article, we will highlight some of the main travel fairs and exhibitions taking place in Europe in 2023. But we also understand the importance of looking ahead and having a vision. So, we will also give you a sneak peek at the major tourism trade shows happening in 2024.

Why Should You Attend Travel Trade Fairs?

There are several reasons why travel agencies and operators should consider attending trade fairs. Firstly, these events attract thousands of people, providing a perfect opportunity to gain new customers. They also offer a platform to establish new contacts and partnerships within the industry. Attending trade fairs can provide valuable insights into the latest trends and innovations, which can be essential for business growth. Moreover, these events provide a chance to present your tours, attractions, and activities in a more interactive and engaging way, away from virtual meetings and calls.

Top European Tourism Fairs

Arival 360

  • When: 5 – 7 March, 2023
  • Where: Berlin
  • Website: Arival 360

If you are a tour, activity, or attraction operator, the Arival 360 event in Berlin is a must-attend. It is one of the leading industry exhibitions in Europe and worldwide, with a specific focus on the in-destination experiences industry. The event offers a unique opportunity to connect with peers and gain insights from thought leaders in this ever-changing sector.

ITB Berlin

  • When: 7 – 9 March, 2023
  • Where: Berlin
  • Website: ITB Berlin

With approximately 160,000 visitors and 10,000 exhibitors, ITB Berlin is the largest travel industry exhibition in the world. It serves as a central meeting point for professionals from all sectors of the industry to discuss the latest trends and innovations. If you are a TAA operator looking for ideas to grow your business and valuable networking opportunities, ITB Berlin should be on your calendar.

IAAPA Expo Europe

As the largest international conference and trade show for the leisure industry, IAAPA Expo Europe is a must-attend event for attraction operators. The event brings together visitors and exhibitors to discover and discuss the latest innovations in the industry. It provides a platform to stay ahead of the curve and explore new opportunities.

TTG Travel Experience

If you are planning to promote your activity in Italy, TTG Travel Experience in Rimini is an excellent opportunity to showcase your offerings and connect with international operators and key players in the industry. It is a well-established event that brings industry professionals together to explore potential collaborations and partnerships.

WTM London

  • When: 6 – 8 November, 2023
  • Where: London
  • Website: WTM London

The World Travel Market in London is a premier event where industry professionals can engage with the global community and build valuable business relationships. With a wide range of exhibitors and attendees from around the world, this event offers a diverse platform to foster collaborations and explore new business opportunities.


Attending fairs and exhibitions, like the ones listed in this article, can provide tour, attraction, and activity operators with valuable insights that will help them grow their business. These events also serve as a breeding ground for new networking opportunities, allowing operators to meet new prospects, close deals, and increase their brand awareness.

Make sure to mark your calendar for these international exhibitions and get ready for a successful year ahead. Stay ahead of the industry trends, make meaningful connections, and let these events shape your business strategy.

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