There are a couple of reasons why creating rock-solid systems and processes is so significant to your business.
first, you can speed up how cursorily you get work done. Finishing more projects in the lapp amount of time merely means more profit ( yes please )!
second, having good client-facing processes makes you look more master. You’ll feel more confident charging more for your services knowing you leave a good impression.
Creating customer questionnaires is one way to improve the frequently dense and messy action of collecting information from clients before starting projects.

You can develop specific questionnaires depending on the project you’re completing, be it a social media strategy, SEO strategy, logo blueprint, or just to use as a tool for general customer onboarding.

In this post, we’ll talk specifically about how to create a website design questionnaire to collect information from your customer before starting on their website design visualization.

Create your web design questionnaire easily

Build your web purpose questionnaire with Content Snare. It’s a cock that makes collecting capacity from clients slowly peasy with customizable questions and auto-save features for your clients.
Start your trial here

What is a website design questionnaire?

A website design questionnaire is a series of questions you ask your clients ( or prospects ) for inquiry and determining your guidance before you start on their website. Its randomness is arguably the most crucial matter to get right in the integral network design process.
The website questionnaire helps you understand your node’s second wants and needs to make sure what your web designers deliver in the end is an accurate match.

website design questionnaire You can use a website questionnaire as a handy checklist to clarify the following things about your clients ’ business :

  • Products & Services
  • Audience & clients
  • Competitors
  • Unique Selling Proposition (USP) (their competitive advantage)
  • Branding guidelines
  • Budget

It’s up to you how deep you want to go with your questions. You can even include some that uncover their specific :

  • Problems
  • Fears
  • Goals
  • Biggest motivations behind wanting a new site

Why should I create a client website design questionnaire?

Avoiding project failure

The main benefit of creating a website plan questionnaire is that the questionnaire helps define specific needs and specific expectations to ensure that the project isn’t a giant failure.
That sounds extreme point, but it’s the truth.
If you and your client aren’t triiodothyronine on the same page from the very beginning, you ( or your couturier ) could end up building a website that doesn’t even come close to their expectations.
The standard assumption is that clients want a new website to generate more business… but even that can mean a few different things.
Do they need to rank in Google? That would mean focusing on SEO. Do they plan on running ad campaigns? That would mean creating landing pages.
In this narrative, a means had a wholly hidden reason for needing their new website, and it was to look good so they could sell their occupation.

Without knowing this information, the means could have ended up with a very different project that was doomed before it even started.
Always, constantly, always make it indisputable your node and your architect are on the same page from the beginning.

Making easier sales

Helping a node understand what they want makes it easier for you to sell them a solution.
When you can talk about their fears, wants, and needs, you can use the right language to motivate them toward a sale.
Understanding needs is indeed crucial that you’ll find people talking about it everywhere – like the classic 5 why technique or what WP Elevation calls “ go wide, go deep. ”
When you develop a node questionnaire, you’re developing a research tool and a sales cock. So use it to your advantage! 

Filtering out bad clients

One of the fastest ways to kill your love for your business is to end up working with a bunch of severe clients — the unresponsive ones, the needy ones, the excessively demanding ones. evening equitable one can ruin your mood for a stallion calendar month.
Your client questionnaire can be a cock for helping you spot crimson flags and filter out prospects that might potentially be difficult clients.

Agency employee dealing with bad clients here are some things you can look out for in your prospects ’ answers that can indicate they might become an annoyance in the a** .

  • If they are highly critical of other websites or previous developers. Sometimes this may be founded criticism, but sometimes it’s just a reflection of the client.
  • If they go into excessive detail about what they want. If they aren’t leaving anything open to you, there’s a real chance they are going to pick apart everything you do.
  • If they leave answers like “I’ll know what I want when I see it”. Em, how does that help your designer?
  • If they use silly words like “to pop”, “to have more pizzazz” or “to be maybe 20% more playful” to describe what they want.
  • If they say their target audience is “everyone”. This might just mean they need some business lessons.
  • If they’ve written essays in the free-text boxes.
  • If they’ve asked for 25 website pages and put down an absurd budget of $500.
  • If you just get that bad gut feeling about them. Yes, it’s OK to trust your gut. That bad feeling you get is the result of hundreds of thousands of years of decision-making evolution

Setting cost expectations

Website design questionnaires can besides be a sneaky creature for showing your clients precisely how much is truly involved in designing a website so that they can appreciate the prize your representation brings to the table.
While the questions ultimately help you do a better job, the action of filling them out gets your client thinking about their website. It forces them into understanding their target audience, goals, needs, and hopefully how much this all might cost.
You can even use your survey to ask for their budget for the website directly in the form.
Bonus Tip: Automatic Quote or Estimate Generation
here’s a little something to consider. It may or may not fit into your workflow, and it completely depends on your strategy.
We know some agencies and web designers that have all their clients run through a questionnaire that generates an appraisal or evening a fixed quote.

Others choose never to do this because they want the opportunity to chat to the node in person about their overall scheme and then make the sale.
If you’re using a class tool that supports calculations and conditional logic, you can build quotation mark coevals into it. The process depends on the form cock you are using, but try searching for something like “ [ TOOL NAME ] conditional logic ” or “ calculations ” to find some options.
As an example, you might require your clients to put in the number of pages that they want to be developed and select a box where they want a contact form, Facebook tracking code, and a popup. These might add fixate amounts to your quotation mark, so you can deliver them an instantaneous quote with the class.

Totally up to you if you want to explore this or not! Chat with the rest of your team to get a feel for whether it’s a good idea or not for your specific agency.

What questions should I ask clients in a website design questionnaire?

now you know the why, what, and how, let’s dig into a list of web design questions to ask in your web blueprint client questionnaire.
How long your web blueprint questionnaires are depended on your strategy. If you’re trying to do lots of websites at a lower price, you might want to get all the information for their stallion website upfront.
If you are doing higher-priced sites where you include scheme discussions, the questionnaire might precisely be an initial filter to weed out regretful clients and to arm yourself with enough information for an in-person meeting.
here are our front-runner web invention questions and why we ask them.
1. How did you find out about us?
This is a great question to ask for a couple of reasons.

  1. It may present a marketing channel you’d never thought of investing in.
  2. If they mention someone’s name, you can do something special for that person or client (referrals are your best friend)

2. Do you have your web content ready?
We like this interview because it helps get an estimate of where they are at properly now, what state their existing website is in, and to gauge how a lot of work is required from your representation. It’s randomness besides an upsell opportunity if they want assistance with their content.

Our surveil has a multi-choice answer with the following options :

  • Yes, take it from my existing website
  • Yes, it’s in documents ready to go
  • Nope, but I will be writing it
  • Nope, and I need help with it

3. What are your products and services?
probably the most obvious interview of the entire brief. You’ll need an understanding of what precisely their business does to start planning out the content marketing elements on the newfangled website.
4. Who are your ideal customers?
This question helps you get a description of the types of customers your node is after. It will help you understand the needs and wants of who you ’ rhenium target.
5. Why are they visiting your website? What’s their #1 goal?
You might split this into several questions, but this one is crucial as every business is different.

Some precisely want to get the customer on the call, some want their customers to purchase online or plainly enter their e-mail somewhere. This wonder helps you narrow down what they’re looking to achieve by visiting the website.
6. What’s your average sale value (approx) – OR – What is the lifetime value of your customer?
This one is a sneaky one. If you know a person who makes $ 20k from a customer, that’s something you can use to quantify the value of the site you are building. If the website helps them get equitable one more customer a year, it ’ mho much easier to justify a $ 10k site price tag. Smart, correctly?
7. List 3 websites you like, preferably in different industries, and include dot points about what you do and don’t like for each

Everyone asks for comparable websites, but it’s crucial to find out what they do and don ’ triiodothyronine like. so many times the client might say they like a site, but it turns out they entirely like the header and hates the rest. If you based your plan on just that, you’re in trouble. Better to find out precisely what they do and don’t thymine like, in detail, and early so you can give helpful management to your web architect.
8. List out the pages you want on your website
This one is for the clients that already have a reasonably estimable theme of what they want, or to help less aware clients think about it some more. What they write here doesn’t thymine have to be set in stone, but can be used to guide your next steps in developing their website content.
9. Do you have any concerns or worries?
This one is gold. This is where they tell you precisely what you need to address when you talk to them by and by. It will help you prep for your conversations. Make a checklist of their worries and come back to address them at every step of the web growth process.
10. To call your website a success, what would need to happen?
good like the above question, this is besides gold. It helps you craft your pitch and make sure the web site achieves their accurate goals. It can besides help bring out shroud things that wouldn’t have come up differently.
11. What is your budget?
The ultimate filter. We use a dropdown list where the smallest amount is “ < $ 2000 ”. Generally, you ’ five hundred sets the penetrate level as the budget you don ’ triiodothyronine want to work with. You can constantly refer them to person else if the budget is besides low for what you generally accept for website design projects.
12. What is your timeframe/launch date?
precisely in subject, you get a surprise 2 weeks in that everything needs to be finished in 3 more days.
14. (Anything else that is a dealbreaker for you)
Include some more questions on specific things that don ’ thymine work for you in a client kinship. If you get answers that come across as loss flags, you can make the decision not to work with them sooner.
Building node relationships should be one of your top priorities if you plan to live off of freelance .

What tools can I use to create a website design questionnaire?

A website design questionnaire is basically a form and there are a few methods that you can use :

  • Printable PDFs (definitely not recommended anymore)
  • Fill-able PDFs
  • Documents
  • Online forms (popular, but have their shortcomings)
  • Content Snare (more on this in a bit)

We highly recommend using some kind of online form tool for creating your website design client questionnaire. partially because we hate printing things ( save the environment ! ) and partially because we like keeping processes as tight and automated as possible.
You ’ ve always got to think of the client have ampere well. It can be a giant pain for your clients to have to print things, fill them out and scan it back, so you want to avoid headaches for them besides.
Keeping things easy for your client means things get done faster!

Online forms tools to build your questionnaire

If you don ’ thyroxine already has a form tool of option, there are a few options .

1) Google Forms

Google Forms is a simple way to get started. It works no matter what platform you are using, it ’ randomization slowly to set up and it’s loose. If you have a Google report, merely go to and create a newfangled form.
The designs are basic, but it’s easy to get something done cursorily.
forms web design questionnaire

2) Gravity Forms

graveness Forms is a WordPress plugin that is more versatile than most. You can use it if you have a WordPress-powered website.

Important Consideration for using online forms

Filling out a big shape can intimidate clients and take a long time for them to get around to. What’s even more annoying for them is that they normally can ’ triiodothyronine complete the forms in more than one sitting. If they have to exit out of the mannequin for any rationality, they lose all their work and have to re-do it again when they come back.
A way to fix this is to use an arrangement that allows clients to complete their questionnaire in a few sittings.

3) Content Snare

Content Snare is a cock that allows clients to fill things out in their own time. If they can ’ triiodothyronine do it all in one go, they click their liaison anytime to come rear and resume where they left off.
web design questionnaire template
To make sure they don ’ thymine forget to complete the form, Content Snare automatically sends them reminders until they’ve finished everything.
Because it’s indeed easy to use and barrier-free for clients, they complete the web design questionnaire much faster, and you get all the information you need to get your world wide web couturier started in no time at all.
The under television walks you through creating a network plan questionnaire using Content Snare .

Content Snare helps with a lot more than that though.
Collecting content from clients in the biggest bottleneck in web design. It will normally hold up projects for your world wide web designers and cause delays in getting you paid besides.
content Snare makes the process of collecting information from clients easy thus you get more of your fourth dimension back, accomplished more web design projects, and get paid faster.

Improve two processes with one tool

not alone can you build your network design questionnaire with Content Snare, but you can besides using the tool to collect files, photos, and design assets from clients besides. Avoid the biggest constriction in the design summons when you switch to a creature that makes life easy !
Start your trial here
I LOVE this system for acquiring information from clients. So much of it is already done for me and with a few tweaks, I can send the class and the client know precisely what they need to provide.

Jennifer Ward

I think the unavowed is mere that we’ve made it easier for clients to give us farce. Their’s randomness no barrier, there’s no clash. People seaport ’ thymine even complimented us on that. It used to be a fight to collect stuff .

Jarrod Robinson


Get our full question list

If you ’ d like to :

  1. See our full question list
  2. Get started on your questionnaire immediately with a trial of Content Snare

Simply sign up below.

Next steps

That ’ south easy – if you haven ’ t already got a web design customer questionnaire, go and create one !
If you already have one, read through your questions again and see if anything needs adding or adjusting.
Browse through our worldwide web design questions above to see if there are any that make sense for you to add-in .
Have any amazing stories or tips you ’ d like to share ? Drop them in the comments below, and possibly we’ll invite you on our show to share them


What is a web design questionnaire?

A questionnaire is a series of questions you ask your clients ( or prospects ) before you start on their web site

What tools can you use to create a web design questionnaire?

Content Snare or forms tools like Google Forms & Gravity Forms

What questions should go in a web design questionnaire?

We think there are at least 13 questions that you should ask. These include basic commercial enterprise information, product, and services, ideal customer, budget, and more. You’ll find all of those above!

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