even if you could, pretty pictures and colors alone will not drive customers to your site in the numbers you expect. Planning how your web site will look and how it will function is merely equally important as build it. In this article, we will give you a simple web site planning steer and offer some on-line web site plan tools that can help you create a compel site that will appeal to your customers.
Step 1: Preplanning your website
Before you start tagging HTML, gull, scripting, or throwing graphics at your web site, you need to determine what the web site will be and who it is for.
What are your website’s objectives?
You should already have a business plan that defines your goals. With the goals from your occupation plan in mind, begin your web site planning by defining the site ’ sulfur goals. Answer questions such as :
- Who is the target audience? Who will be more likely to visit your site and buy your products?
- What are the goals of this website? Do you want to:
- Build brand awareness?
- Generate new leads?
- Increase brand awareness?
- Improve communication with customers?
- Create an informative blog?
- Increase sales?
- Provide access to a social discussion community?
- What information will you need on the site to achieve your goals? What keywords will you use to drive traffic from organic search?
- What is the best way to present information to your target audience? Do you want a formal business tone, or do you want it to be casual?
Be sure that your web site ’ second content is written for humans and search engines. It is significant to write your contentedness for SEO, but don ’ t inject your keywords so frequently that the message doesn ’ triiodothyronine make sense and becomes indecipherable. Try to add your keywords where they make common sense and where they can flow naturally therefore the information sounds like it was written by a human quite than a automaton.
What are your competitors doing?
Chances are that early companies are already selling products or services similar to yours. Spend some clock time looking at their websites to analyze what is or international relations and security network ’ t working for them. Compare your observations with what you have in mind for your web site. Their designs and layouts can give you inspiration for your web site. In addition, you should analyze stream trends that are leading your commercialize. Understanding these trends can help you to create a more useful and compel web site for your target consultation. As you define your web site ’ mho goals and analyze the contest, you may want to get input from team members and management.
Step 2: Planning your website’s structure and layout
As you start to determine what character of information you want on the web site, you can start to plan how you want the web site to be laid out.
Organize information and develop a sitemap
According to usability.gov, “ information computer architecture ( IA ) focuses on organizing, structuring, and labeling content in an effective and sustainable way. The goal is to help users find information and complete tasks. To do this, you need to understand how the pieces fit in concert to create the larger movie, how items relate to each other within the system. ”
Use IA to determine the serviceability of your site. Try to make feel of how your information is displayed and how your visitors will access it. Create a sitemap to give you a ocular representation of the navigation and flow of your site based on your IA psychoanalysis. Use Lucidchart to create a sitemap to help you decide which pages you want and how those pages should be arranged. A sitemap can be utilitarian for other people on your team or in other departments, such as graphic designers and programmers, who may be assigned to help with the web site development .