About Us pages are where you showcase your history, what is unique about your work, your company ’ south values, and who you serve .
The invention, written contentedness, and ocular or video elements together tell an important fib about who you are and why you do it .
How can you make the most of this integral separate of your market strategy ?
In this article, you ’ ll learn what makes an especial About Us page .
You ’ ll find 25 examples of the best ones out there, excessively, to inspire your own About Us page design and content .
The Components Of A Great About Us Page
There international relations and security network ’ thymine a winning template to create a capital About Us page. however, there are key components to make a convincing deliver with your brand history .
You don ’ t need to outright say, “ our mission is ____, ” but you should convey the mission of your business in your About Us replicate. This is key for attracting endowment, equally well as leads that have Corporate Social Responsibility ( CSR ) goals .
Your Story (History)
Every occupation has an origin report worth assure, and normally, one that justifies why you even do business and have clients .
Some centennial enterprises have pages of content that can fit in this section, while startups can tell the story of how the party was born, its challenges, and its imagination for the future .
Your Services (And Benefits)
Of course, you have a home page and give pages for your products, but summarizing your offerings on the About Us page is all-important to tie them in with brand values in your messaging .
Highlight the benefits and showcase what you do ( and why it is unique ) .
Your Social Proof
Reviews, node logos, character studies, and results bring consistency to your About Us page. It ’ s what very proves what you are saying is substantial and the impact you can bring to future clients .
With these components in judgment, you will have a framework from which to build an lease and unique About Us page .
however, if you are looking for some inspiration, the 25 examples below will guide your creative march .
ToyFight is an award-winning creative design agency .
You ’ ll find the About page at the top of the menu under the Who section .
This page has a unique feel, thanks to the deconstruct action figures representing the founders, Leigh Whipday and Jonny Lander .
The great attention to detail and interactivity besides reflect the caller ’ s 16 years of have .
To sum up, this page stands out by providing the perfect mix of playfulness and data .
Band is a multidisciplinary creative studio based in the Pacific Northwest .
Their About Us page stands out by showcasing some of their unique and creative projects .
No issue of words could hope to tell one of their potential clients closely american samoa much as these pictures can .
In this event, the 25 pictures featured on Band ’ south About Us page are worth a lot more than the 170 actual words you ’ ll read on the page .
The charming visuals and overall childlike look and feel make this About Us page one of our exceed picks .
This might be the most classifiable web site we ’ ve come across .
Anton & Irene is a blueprint representation based in Manhattan .
Why are they a distinctive web presence ?
Because their page takes parallax scrolling to the adjacent horizontal surface .
The snow-clad effects, boldface colors, and far-out visuals create a truly bewitching experience .
Pierro Caron is a french craftsman sculptor .
Want to know our favorite part about his page ?
The honesty .
here is a man with great deference for forest and handcrafted sculptures that “ tell a narrative and testify to the affluence of one of our most precious resources. ”
His web site is light, easy to read, and filled with prompt quotes and photos of his labors of love .
Who doesn ’ thyroxine love a good bio ?
specially one that starts with “ I was born in good ol ’ Madison, Wisconsin. The son of a librarian and a Researcher. ”
It besides goes on to tell you how he and his kin survived Hurricane Andrew and how his baby was born that night .
Who is this guy ?
Blake Fili Suárez is an illustrator and graphic designer with a fantastic common sense of humor .
His oddity comes through thanks to his humorous tonicity and cockamamie picture .
The foliate, while minimalist in purpose, offers a glance into Suárez ’ s colorful personality and his impressive block of work .
If you were a “ extremely amazing ” video commercial enterprise, what culture medium would you choose to show people what you do ?
Video, of course .
LessFilms is a television product ship’s company based in Florida with clients and team members all over the world .
On their about page, you ’ ll find a humorous 50-second video along with a short list of facts summarizing their love for greaser, travel, and karate – a theme that surely permeates most of the contentedness on the web site .
DoomTree ’ s page starts off as a coming-of-age report about how “ a mess of friends ” built the phonograph record label that made them a family name in Minneapolis .
however, it ’ s very the audio and the visuals that got us hooked .
Why tell, when you can show, correctly ?
Explore their About Us page to meet the crew, listen to their songs, and get the latest news .
On this web site ’ randomness main page you will find everything lifestyle-related – fashion, food, smasher, home interior decoration, and more .
But it ’ s the About section that introduces you to the team that makes this web site an endless source of inspiration .
The page introduces fall through Emily Schuman, vitamin a well as her web log, books, and fashion collection .
Want to stay in touch ?
No trouble – the foliate besides features utilitarian links to her social media pages, a well as her on-line shop .
NOWNESS is a video groove providing the best in global arts and culture .
consequently, it ’ s only natural that their About Us page features a compilation of versatile videos they host .
The content ’ sulfur diverseness and the team ’ s curatorial expertness are another argue to keep you browsing .
To stay in line with their video-centric aesthetic, the text on their page is inadequate and concise .
however, it still provides adequate guidance for browsing the web site and even contributing .
Access the awards department and see why NOWNESS is presently a power station in on-line film and video .
Millions of people use Mailchimp every day to create, send, and track e-mail newsletters .
That ’ s the clever character behind Mailchimp ’ s About foliate .
It ’ s a great example of how to use such a page as a kind of pre-sales chopine .
It ’ randomness childlike, fun and effective, quite colorful, and displays a welcome mix of diverseness .
Tate ’ south About Us states that their mission is to “ increase the populace ’ s enjoyment of british art [ … ] and international modern and contemporaneous art. ”
so said, so done .
How come ?
Because this page eases the travel for any reader seeking to take them up on their mission .
Scroll devour to find out who they are, how to stay in touch, and everything in between .
yellow Leaf Hammocks is trying to save the earth one hammock at a time .
Their goal is to break the cycle of extreme point poverty by empowering local artisans in Thailand to earn a stable income .
The brand ’ s About Page is filled with uplift stories of faultless craft and tight-knit communities .
As a solution, it ’ randomness good angstrom inspiring as their devotion to sustainable change .
You had me at “ Well hello there. ”
well, that ’ s precisely how the About Us section of Eight Hour Day starts – a welcome greeting .
For that reason, it besides made us browse for more.
Because a much as you love well plan and inhale illustrations, you besides want to meet the people that curate all the content for you .
furthermore, it ’ randomness equally rewarding when you realize that they are good ampere eager to start a ocular dialogue with you .
Nathan Strandberg and Katie Kirk are doing what makes them happy, and this is obvious throughout their page .
You know you ’ re about to hop on a travel when a web site ’ sulfur About Us page tells you to “ Just go. ”
This is a web site for travelers, so the layout is perfective for those eager to explore .
As you scroll down, you discover what Lonely Planet stands for, and their ocular aid offers a preview of their services .
The perks ?
You see everything in one die and decide for yourself what you take on your travel .
Will it be their apps, their print guides, or their web site ?
In any case, every resource becomes an inexhaustible well of travel inspiration .
therefore, are you fix to go ?
Gummisig is a mercenary web couturier who likes to talk about himself in the third person .
He besides makes great practice of outsize textbook to bring attention to his work in a humorous manner .
possibly what ’ s striking about this page is that it introduces Gummisig ’ s portfolio, but besides reflects his free spirit and commitment .
And while he mentions the family names he worked for in the past, he remains approachable and open to fresh collaborations .
Scroll down to discover his prefer action items .
hint : He wants to know your secrets !
possibly the most hit sport behind this page is that it acts as a precede to the interior designer ’ south portfolio, mirroring his release spirit and a noteworthy mania for design .
While he proudly states the companies he has worked for ( IKEA is just one of the bigger names to pop up ), he does so in a manner that is not boastful .
Amnesty International is more than an NGO .
It is a ball-shaped campaign of more than 7 million people that are campaigning for a better global, where human rights are cardinal .
It is no wonder that the pronoun we is prevailing throughout their foliate .
Filled with quotes, videos, and testimonials, their page makes you believe that you can hope for a better world. And they have the facts to prove it, excessively .
If you scroll down, you can access all their accomplishments on the road toward better social change .
After you understand their global footprint, you should besides imagine – imagine the possibility of a earth where human rights are at the center of discussion .
good enough rationality to stay in affect, no ?
The top function of the Chattanooga Renaissance Fund page aims to attract entrepreneurs into the Chattanooga area of Tennessee .
By describing its history and the companies that already invested there, such as Amazon or Volkswagen, to name a few .
Which begs the motion : What prompted these companies to move there ?
Find out by reading more about the fund ’ s members and how they contributed to its emergence .
This is specially reassuring because they are besides hera to help you .
Whether you ’ re a startup, investor, or third base party, the page has a dedicated section for all its users .
All you have to do is prove that you want to turn ideas into universe .
This web site started off as a photography blog founded by Garance Doré .
finally, it became a place for inhalation with a growing team that ’ sulfur eager to question everything .
Whether it is style, femininity, or modern dilemma, no topic remains off limits .
quick to contribute to the discussion ? By all means, you are most welcome .
The team reads all your comments and is cook to turn your thoughts into their command .
not certain where to start ?
Scroll devour to see their work in videos and use the pictures at the bottom to access their Instagram page .
How can you convince men to delve into skin care ?
You bring their best friend on their side – a pawl .
Meet Bulldog Skincare, the company that aims to make skin care options dedicated to men readily available .
To have you sold, their About Us page greets you with the adorable countenance of a bulldog .
This quickly becomes your guide to finding the products that will help you look and feel your best .
As you scroll down, you are growing familiar with the products and are lento but surely befriending the trade name itself and its values .
Their skin care is made from a blend of natural and carefully-selected man-made ingredients .
It ’ second besides vegan and certified by Cruelty Free International .
Their page is so good, it ’ s no wonder they have a ‘ Shop now ’ button every pace of the way .
Don ’ thyroxine mind if I do .
Navigating through Couro Azul ’ mho About Us page is like a travel through the unknown .
The kind of journey that keeps you scrolling down for more .
The company makes leather upholstery for cars and trains, and its history and trajectory are evenly absorbing .
In addition to the ocular joy, the page is besides interactional and engaging .
therefore that you can understand what the company values from a first browse : 100 % in-house products .
Their certificate for ecological differentiation attests to their committedness to environmental best practices .
The stallion Girlboss web site is plainly inspiring .
The brand aims to redefine achiever for millennial women – by providing the tools and connections they need to own their futures .
Girlboss empowers them by providing the tools and connections they need to own their futures .
furthermore, every spot of contentedness you ’ ll find on this locate oozes with rage, humor, and resource .
These cardinal traits are sewn into the fabric of Girlboss ’ ball-shaped success .
If you want people to understand your company ’ s values, then put them in bluff black and whiten photographic print – just like Purple, Rock, Scissors did .
Their entire web site is a technical wonder .
With its quaint background vivification, concise content, and creative visuals, this page is decidedly an eye-catcher .
There ’ randomness besides an receptiveness about it that will unfailingly draw you in .
It ’ randomness not frequently that you see an About page that puts then much emphasis on its “ converge the team ” section .
Each member is portrayed with a short description and an about full-body blastoff, complete with their social media accounts .
Boasting big, bold elements and sharply colors, this foliate excels at making a big first impression .
There are many things we love about this web site, but for brevity ’ sulfur sake, we ’ ll narrow it down to two .
first, their main page is highly interactional .
The simpleton act of pushing a key or moving the mouse reveals a cardinal piece of information about the brand. Because of that, it feels like watching a modern mum movie .
The second thing is the room 6tematik introduces us to its team .
Each extremity is portrayed by a minimalist caricature that is defined by one obvious trait. Some have long pink hair, others a bushy byssus or big glasses .
These traits add a touch of personality to each member ’ sulfur portrayal, without giving besides much aside .
Made by artists for artists, Big Cartel is an on-line chopine that makes it easy to build and manage an on-line memory .
The simple so far impactful deputation statement and the blunt employee photographs make this About page refreshingly different .
Each photograph in the gallery is singular and personal .
As a result, you won ’ t find any staged or boring ID-badge-type photos – barely a fantastic display of diversity .
After analyzing in detail the 25 examples of About Us pages in this article, these are the final takeaways to keep in heed when crafting yours :
Creativity makes your page stand out.
For many companies, the About Us page is good a formality to fill in the sitemap rather than convey a alone marketing message .
however, some brands go beyond, designing attention-getting imagination and writing humorous copy to stand out from the rival. You need to find your unique angle for your About Us page to actually be read .
Feature the people behind the brand.
Whether you are a solopreneur, a dynamic couple agency, or a full-blown ball-shaped enterprise with hundreds of team members, letting people shine makes an engaging About Us page .
Some of the examples in this article ( such as Big Cartel ), feature of speech headshots packed with personality, which convey brand values better than any words .
Tie in social proof with your social responsibility.
Showcase results, but besides convey the difference your organization is bringing to the populace.
scandalmongering Leaf Hammocks and Mailchimp are two examples from this article that sport on their About Us page how their products are changing their communities for the better .
Featured image : Naumova Marina/Shutterstock