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After a year-long Olympic-style command summons, ESPN today announced an “ X-pansion ” that will bring the X Games to new sites in Barcelona, Spain ; Foz do Iguaçu, Brazil and Munich, Germany. The trio joins Aspen, Los Angeles and Tignes, France in hosting an ten Games event beginning in 2013 .
With closely two decades of ardent commitment to the X Games franchise, ESPN ’ s announcement marks the future coherent step in transforming the X Games from an military action sports competition post into an action sports life style mark that will highlight ball-shaped emergence, raw locations and enhance cultural and digital elements.

last May, ESPN launched a formal bid summons to add three events to the annual X Games calendar, beginning in 2013. In January, nine finalists were announced .
local anesthetic organizing committees from the new host locations will collaborate with ESPN for the following three years to bring the X Games to their cities, launching an annual, six-event X Games calendar — four summer events and two winter. The X Games events will spotlight the world ’ south best action sports athletes — in BMX, Skateboard, Moto X, and Rally Car Racing at the X Games ; and Skiing, Snowboard and Snowmobile at the X Games winter event — against the backdrop of the master of ceremonies city and state .
Each X Games event will take on its own distinguish characteristics that will set it apart from the others, including the introduction of modern sports and cultural elements drawn from the master of ceremonies cities themselves.

Front Row caught up with Scott Guglielmino, ESPN senior vice president of the united states, Programming and Global X, to shed some light on what this ball-shaped expansion is all about .
Why were these cities chosen as locations for the new X Games events?
Barcelona, Munich and Foz Do Iguacu were chosen as host cities based on the overall quality of their bids as well the quality of the LOC/event partners. Europe and Brazil are identical important regions for ESPN, and these three cities will each bring a very unique relish to the X Games. Each consequence will have distinguishing characteristics. Imagine the Big Air ramp in a lake in the in-between of the Munich Olympic Park with beer gardens off to the side, or a vert ramp in front of the Foz do Iguacu falls, which are brilliant and one of the Seven Natural Wonders of the universe .
What was involved in the Bid Process? How did cities place and compete for a chance to hold the next X Games?
We announced our global expansion plans one year ago and created a comprehensive command manual and offer process for interest entities to complete. We initially received 70 Letters of pastime from around the ball and ultimately qualified more than 40 potential bidders from 21 countries. We hosted the certified bidders in LA at the X Games and held a multi-day offer workshop to educate them on our consequence and expectations. We were in regular liaison with all of the bidders through the following several months and made visits to each city as they worked to complete their bid files. We received all of the bids on January 2 and then had a big cross-departmental team involved in the evaluation march. We narrowed the tilt down to nine finalists at that time and then spent the form making locate visits and allowing the bidders to refine their bids for a final examination submission. It was very an incredible process, and we appreciate the efforts and contributions of the many people around the company who were involved.

Can we expect to see the same top-tier athletes and level of progression we are accustomed to at each of the new X Games events?
Yes, we will continue to have the best natural process sports athletes in the global competing in the X Games events, and we have received very plus feedback from many of the top athletes who are excited about our expansion. Progression will always be at the core of the X Games, and we believe that this ball-shaped expansion and the many plans that we have to enhance the events with new cultural elements will help transform the X Games from an legal action sports event to a life style brand that is ultimately a ball-shaped celebration for contemporary youth .
Now with a formal bidding process and some crossover sports, how similar are the X Games to the Olympic Games? How different are the X Games from the Olympics?
While we contribution some sports and athletes with our winter events, we are identical different events and brands in my opinion. The ten Games are all about young person and progress. We are obviously focused on action sports which happen to have global appeal. I think it ’ s terrific that the Olympics have recognized the popularity and authenticity of events like ski half-pipe/SuperPipe which will finally be added to the Winter Olympics in Sochi, Russia in 2014. We hope to continue to identify and develop sports and athletes that the Olympics can incorporate. That ’ s not meant to sound arrogant in any way. We are good more agile and committed to the progression of carry through sports .
Will there be an opportunity for new cities to bid on the X Games?
Yes. The fresh locations will each host the X Games for three years, and then we expect to utilize another bid process to determine where we go next. Given the lead-times required, we will begin planning that procedure pretty promptly .

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